Global Capital

An evolved identity for GlobalCapital p.l.c.

7th April 2010

The financial services division of GlobalCapital p.l.c. has launched a revamped logo. The logo gives a separate identity to its financial services division and further strengthens the company’s position as ‘the insurance specialist’ across the Maltese Islands. It presents a simpler and more recognisable face for the Group’s financial services division, reflecting the dynamic and inspirational qualities of the division as well as it’s position in the market as leaders within the insurance and investment sector.

Through the re-designed sphere the logo seeks to promote a more focused business line – Savings and Protection whilst retaining a modern and friendly typeface. The phrase “Together through life”, which have become synonymous with GlobalCapital, has also been retained and will further promote GlobalCapital’s commitment to be with it’s clients every step of the way through the cycle of life.

As from Sunday 11th April, the Financial Services division of GlobalCapital p.l.c. will evolve into a specialised insurance provider for life, health and other general insurance requirements. The evolved identity and focus leverage the legacy of Bupa and GlobalCapital Life Insurance Ltd. that have been operating in Malta and Gozo for the past 40 years.

The results of a revitalisation plan implemented by the Group throughout 2009 has produced a leaner back-office structure, a stronger sales and customer care front office resulting in a stronger group performance as announced in the Group’s preliminary financial results for 2009. The Group reversed most of its 2008 losses while registering a profit before tax of €1,980,969 for GlobalCapital Life Insurance Ltd.

At the same time, the re-structuring exercise will create a clear distinction between different entities and highlights the strong base of over 50,000 clients who already make use of insurance services offered by GlobalCapital.

“2009 was a challenging year which required a re-evaluation of the overall company structure by undergoing a number of internal changes and strengthening our sales and customer services operation. This exercise reflects a repositioning of the Company’s business objectives to more specialised divisions that offer a simpler and easier understanding of our product and service offerings. The new logo represents the evolution that has taken place within the Group. It embodies the spirit of the company’s forward momentum, strength and exciting vision of the future,” said Mr. Nicholas Portelli, Group Chief Executive Officer. “The new logo represents the evolution that has taken place within the Group. We believe that our customers can now make a clear distinction between our businesses and services,” Mr. Portelli added.